US History Textbook

30. Political Storms at Home and Abroad, 1968-1980

Preserve the environment drawing
Figure 30.1 Pop artist Peter Max designed this postage stamp to commemorate Expo ‘74, a world’s fair held in Spokane, Washington. The fair’s theme was the natural environment. Unfortunately, and ironically, gasoline shortages prevented many from attending the exposition.

From May 4 to November 4, 1974, a universal exposition was held in the city of Spokane, Washington. This world’s fair, Expo ‘74, and the postage stamp issued to commemorate it, reflected many of the issues and interests of the 1970s (Figure 30.1). The stamp features psychedelic colors, and the character of the Cosmic Runner in the center wears bellbottoms, a popular fashion at the time. The theme of the fair was the environment, a subject beginning to be of great concern to people in the United States, especially the younger generation and those in the hippie counterculture. In the 1970s, the environment, social justice, distrust of the government, and a desire to end the war in Vietnam—the concerns and attitudes of younger people, women, gays and lesbians, and people of color—began to draw the attention of the mainstream as well.